Is Your Website Worthless / Part 1
Posted: May 9th, 2009 | Author: matthew | Filed under: how to, marketing, notes | Tags: notes, seo, targeted traffic, website design, website redesign |
The web is littered with millions of web pages with many more thousands being added daily. So my question for you today is:
Is your website worthless?
How do we define worthless?
In Part 1 of a series let’s answer that question by determining why people decide to create websites in the first place.
Most commonly, business owners decide to put up a website to give a little background and information about their company.
The business owner is typically highly motivated and wants to publish information as soon as possible. In most cases, the business owner does no research about his competition and doesn’t truly consider what types of information his consumers would be searching for.
This is the most important part of the process when establishing a web presence. If you don’t do research and develop content that will #1: please your visitors and prompt them to take action or plan to revisit your site and #2: get indexed by search engines so consumers that search for your products will be able to find it.
Why are most websites worthless? They have crap content will never draw in the right visitors or once the visitors arrive, the content is not engaging and doesn’t hook the visitors.
This is Part 1 in a series that will help you reevaluate your web strategy and help you decide what steps you need to take to get the right people to your website using the right content. Here is a list of future posts that will enable you to turn your worthless website around!
- Is your website properly search engine optimized?
- What purpose does your website serve? Is it an information repository?
- Do you have clients that visit your website to gain value information or insight?
- Has your website sat there untouched for many years with the same old content?
- What is your website’s purpose?
- Are you actively keeping your website up-to-date with new and interesting content?
- What is your goal with your website?
- Do you have marketing objectives?
- Do you have a mechanism to allow people to subscribe to your content?
- Do you have a way to notify interested parties of new content or products on your site?
- Is your website easy to navigate? When your visitors get there can they find the information they need easily?
Is your website worthless? I’d love to hear your thoughts and answer any questions you may have about your own website! Please comment below and be sure to subscribe to receive future posts.