5 Reasons Why Photographers Need a Blog

Photographers can gain an advantage by establishing a blog.

1. Search Engines LOVE them

Google is a big fan of blogs along with all other major search engines. The main reason is the constantly updated content. (That is if you update your blog) Blogs make it easy to keep your clients and potential clients informed on what you are up to.

You can carefully craft your blog to ensure that search engines are in tune to exactly what you are posting exactly when you do it. You can also make minor modifications to your blog to take complete advantage of how a search engine views your website and indexes your information. Pretty soon, after you have made some posts to your blog, you will begin to get visitors that are coming from internet searches.

I will write a follow up blog post that will show you a great free service that will allow you to analyze your web traffic and find out how people are getting to your site, where they are coming from, what they look at and how long they stay.

By the way that you write your content and format your blog, you can gain tons of valuable, localized and targeted search traffic. ALL FOR FREE!

2. It’s Not ALL About the Pictures

Potential clients want to get to know you. Many consumers do research online before ever making a phone call when purchasing or inquiring about products or services. The more information you can offer to these visitors, the better.

With a blog, you can inform visitors of what you are up to, offer up some great advice and give detailed information about photo shoots. By doing this you open the door to a conversation by allowing visitors to comment on your blog posts. This allows the potential client to gain further trust in you and your services. People LOVE to read testimonials and praise.

3. Create a Following

Once your blog is established you can begin to create a following in a variety of ways. One great way is to inform all of your past and current clients of your new blog. You can utilize great email/newsletter software to keep people updated on new blog posts.

With a blog you can allow people to subscribe to your RSS feed. With RSS, clients can follow you by getting your blog posts instantly in their feed readers. I will explain email and RSS in much more detail in a follow up post.

Another IMPORTANT step is to establish accounts at various social media outlets like Facebook and Twitter and have them connected to your blog. Again, more detailed information will be coming soon in a future post.

4. Inform Your Following

I’ve seen some great examples of photographers keeping their followers up-to-date on what is happening with the studio.

a.h.p., wedding photographers out of Denver, CO does a great job at keeping their following engaged and interested in what they are doing.

isaac alongi studios out of Fairway, KS offers insight into what’s happening at his studio in addition to offering great tips and advice for budding photographers. (Offering up free advice is a great idea on your blog. )

5. It’s ALL About the Details

When potential clients find your site from a referral or search they are hoping to learn a little bit more about you. They will be pleased to see the details you have included on each blog post about client shoots, equipment you use, or advice that you offer.

It’s ok to “give” information. Don’t worry about the competition coming by and snatching up your ideas. Your main concern should be potential clients passing you by when they come to your site and there is no information.

People want information and want to connect as much as they want to see your great work!

Stay tuned for more posts on this subject as I’ll teach you how to carefully craft a blog that will make you a cinch for the next client hoping to build a relationship with you.

Please comment and be sure to subscribe to receive future posts on how to have a more impactful web presence.

Photo credit: Joakim_kna