How Durable is Your Logo?

According to the Merriam-Webster dictionary online, durable is defined as: “able to exist for a long time without significant deterioration.”

When your logo was designed did your designer take into consideration if your logo could withstand the test of time?

Do you feel that your logo truly represents the present and future goals of your business?

Did your designer explain to you why he chose the typography he did? Did he choose a typeface or type style that will be strong for a great length of time or is it something more trendy that EVERY designer decides to use and only become unpopular in the coming months?

Does the icon (if any) of your logo symbolize something that your business stands for?

Was your icon crafted well enough to last for years and years?

These are all questions that ALL business owners should consider. Sadly, people will spend a great deal of time and money and decide on a logo that wasn’t given much detailed time and attention.

Logos should not explain what a business is all about. A logo should be considered an identifier of a business. The logo should, when viewed, be an instant identifiable mark. Many business owners want the logo to explain every facet of a business. Unfortunately, this only makes identifying the business behind the logo more of a challenge.

In this post I will touch on common attributes and characteristics of logos and identity systems that can have great impact on how your business is perceived.

How memorable is your logo? Is there anything about your logo that helps lock it into the memory of whoever sees it?

I’m sure you’ve heard the expression “less is more.” This statement is what most good graphic designers wish their clients would understand. To stand out from your competition your logo must be different in some way. You must imprint your brand into the minds of your customers or potential customers so they only think of YOU when it’s time to make a buying decision.

It’s possible to distinguish your business from the competition. Two effective methods of distinguishing your business from the rest are using thought-provoking colors and appropriate shapes.

How was the color of your logo chosen? In design everything that is created should have a reason behind its creation. Much research should be done in the beginning stages of logo and design development. One important research criteria is color. Different colors have different meanings in different parts of the world. For instance, in the United States, the following colors can have these subsequent meanings.

• Red - Passion, Anger, Stop
• Yellow - Joy, Intellect, Caution
• Green - Fertility, Money, Healing
• White - Perfection, Purity, Wedding
• Blue - Knowledge, Tranquility, Calm
• Black - Fear, Negativity, Death
• Purple - Royalty, Wisdom, Spirtuality
• Orange - Creativity, Invigoration, Unique
• Grey - Neutrality, Uncommitted, Uncertain

Does the shape of your logo or icon truly represent your business? Powerful logos are generally reduced down to the simplest shape possible. Elements within the logo design will generally involve a shape that directly relates to the business or business goals.

Color and shape are only two of many different ways to differentiate a business logo or identity. Other ways you can differentiate a logo from the next are through typographic choice, typographic treatment, letter orientation, etc.

There are thousands of possibilities in each case and it’s a graphic designer’s job to explore the possibilities.

Look at some of these logo examples and try to see if the designer clearly differentiated the businesses they are attached to by using color or shape.

In future posts concerning logo and identity design, I will touch on different pitfalls of amateurish logo design including scalability, multi-channel implementation, brand standards and many more insightful topics.

Some information that I gathered for this post can be found in an excellent resource I use titled, Logo Design Workbook by Rockport

Are You a Photographer That Relies on Local Business?

As a photographer, do you rely on local business to stay in business?

Do you own a photography studio and thrive on local business to come walking through your door? What methods do you use to advertise your local services?

Newspaper? Fliers? Mailers?

You’re probably thinking that the only way you can get business from people in your area is if you advertise specifically and directly to the people in your area.

Did you know that by writing frequent free blog posts you can increase your exposure on a local level with more effectiveness than a lame mailer that COSTS MONEY?

I’ve said it before that search engines LOVE blogs. If you don’t have a blog, get one right away. If you do, start including information about your local business. Be sure to include keywords and key phrases in your blog posts that refer to your local business.

For instance, if you own a photography studio in Kansas City that specializes in black and white portraits, you could say this in a blog post, “We are a  Photography Studio in Kansas City that specializes in Black and White Portraits.”

Be sure to repeat the information at a normal level throughout your postings. Also be sure to take advantage of the Tags and Categories in your blogging platform to insert keywords as well.

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5 Reasons Why Photographers Need a Blog

Photographers can gain an advantage by establishing a blog.

1. Search Engines LOVE them

Google is a big fan of blogs along with all other major search engines. The main reason is the constantly updated content. (That is if you update your blog) Blogs make it easy to keep your clients and potential clients informed on what you are up to.

You can carefully craft your blog to ensure that search engines are in tune to exactly what you are posting exactly when you do it. You can also make minor modifications to your blog to take complete advantage of how a search engine views your website and indexes your information. Pretty soon, after you have made some posts to your blog, you will begin to get visitors that are coming from internet searches.

I will write a follow up blog post that will show you a great free service that will allow you to analyze your web traffic and find out how people are getting to your site, where they are coming from, what they look at and how long they stay.

By the way that you write your content and format your blog, you can gain tons of valuable, localized and targeted search traffic. ALL FOR FREE!

2. It’s Not ALL About the Pictures

Potential clients want to get to know you. Many consumers do research online before ever making a phone call when purchasing or inquiring about products or services. The more information you can offer to these visitors, the better.

With a blog, you can inform visitors of what you are up to, offer up some great advice and give detailed information about photo shoots. By doing this you open the door to a conversation by allowing visitors to comment on your blog posts. This allows the potential client to gain further trust in you and your services. People LOVE to read testimonials and praise.

3. Create a Following

Once your blog is established you can begin to create a following in a variety of ways. One great way is to inform all of your past and current clients of your new blog. You can utilize great email/newsletter software to keep people updated on new blog posts.

With a blog you can allow people to subscribe to your RSS feed. With RSS, clients can follow you by getting your blog posts instantly in their feed readers. I will explain email and RSS in much more detail in a follow up post.

Another IMPORTANT step is to establish accounts at various social media outlets like Facebook and Twitter and have them connected to your blog. Again, more detailed information will be coming soon in a future post.

4. Inform Your Following

I’ve seen some great examples of photographers keeping their followers up-to-date on what is happening with the studio.

a.h.p., wedding photographers out of Denver, CO does a great job at keeping their following engaged and interested in what they are doing.

isaac alongi studios out of Fairway, KS offers insight into what’s happening at his studio in addition to offering great tips and advice for budding photographers. (Offering up free advice is a great idea on your blog. )

5. It’s ALL About the Details

When potential clients find your site from a referral or search they are hoping to learn a little bit more about you. They will be pleased to see the details you have included on each blog post about client shoots, equipment you use, or advice that you offer.

It’s ok to “give” information. Don’t worry about the competition coming by and snatching up your ideas. Your main concern should be potential clients passing you by when they come to your site and there is no information.

People want information and want to connect as much as they want to see your great work!

Stay tuned for more posts on this subject as I’ll teach you how to carefully craft a blog that will make you a cinch for the next client hoping to build a relationship with you.

Please comment and be sure to subscribe to receive future posts on how to have a more impactful web presence.

Photo credit: Joakim_kna

How To Be a Smart Photographer

You need more than just a portfolio site these days to succeed as a photographer.

It’s not just about burn and dodge.

Are you a photographer that is interested in getting more business?

Have you perfected your portfolio website, but the emails and calls are not coming in?

If you want to remain competitive it’s critical that you not only have your great portfolio website, but you have a blog established as well.

Your potential clients probably LOVE your work. They probably think you’ve taken the best photographs of kids or wedding receptions that they’ve ever looked at.

There’s just one problem.

The same potential client has been reading the blog of your competitor and has fallen in love with their personality.

They have also been reading the gushing comments left by other clients which further boosts their confidence in hiring that photographer.

This photographer, although their imagery isn’t as perfectly cropped, focused, burned or dodged, or desaturated as yours, sounds more competent than you because of the insightful blog posts that they periodically update their site with.

Are you alarmed yet?

Guess what…

It’s more about the relationship you build and less about the perfect dodge or burn on a photo.

What’s your experience with having a blog as a photographer? Is it helping you build your business and strengthen relationships? Do you need a blog and don’t know where to begin. Contact me if you would like more info.

Stay tuned for more posts on this subject as I’ll teach you how to carefully craft a blog that will make you a cinch for the next client hoping to build a relationship with you.

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Photo credit: rain_foursix

Post-It Productivity

Color code Post-Its to help organize your life.

We all have ways of keeping ourselves organized and staying productive. Some of us keep a planner and keep nice detailed notes about what we have to get done. Others use Tasks in their email client of choice and keep track of what they do that way.

I’m the type that needs visual reminders in front of me or I’ll forget or leave notes lying around.

I have devised a method that I call Post-It Productivity that has helped me stay organized and give me a visual picture of what I have to do while giving certain items priority.

I know some people may disagree with the paper that I am using, but it keeps me organized and on task. At this point, I’d rather waste paper than time.

I’m going to outline my method for staying productive using post-it notes.

Pretty Colors

I categorize my life using different colored Post-Its. I use lavender for any work-related action that needs to be taken care of. Green is used for any writing idea that I have. Blue represents personal projects that need to get done like getting a tire fixed, or organizing an outing for my son’s scout troop.

Power In Order

Now that the categories are defined by color I use a vertical ordering system that lends importance to the top of the list. I love the flexibility of this system as I can move things around if need be.

Power In Pulling

There’s no better feeling than crossing a to-do item off of your list! Well, that’s not entirely true. To be able to pull a completed item off of a wall and crumble it up or rip apart makes me feel ferociously accomplished!

Post-Its For Projects

I also use Post-Its to keep track of complex projects. If I am developing a new website there are hundreds of steps in doing so including purchasing a domain, setting up hosting, finalizing design, deciding on site structure, developing seo’ed content, etc.

How do you stay organized and make sure nothing falls through the cracks? I’d love to hear!

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